As a writer, narrator, and multimedia artist, Abeer is often found with ink-stained fingers and one too many notebooks or recording devices. She believes in “six impossible things before breakfast,” and likes to take trains bound for nowhere just to ask strangers her favorite question – “What’s your story?”
Committed to the cultivation, development, and innovation of story-craft, Abeer Abdalla calls herself the “American Hakawati.” Hakawati refers to the ancient Arab art of storytelling. In
today’s incarnation, Abeer uses the moniker metaphorically to describe her unique ability to effectively command the branding, vision, and story of multiple interests bridging the gap between perspectives.
Abeer’s career began in 2008 evolving from her work in journalism to a communications specialist in government affairs and arts advocacy for the Association of Performing Arts Presenters in Washington D.C.
With her passion for MENA on the horizon she transitioned her communications arts into cultural diplomacy and education by working for the Saudi Arabian Cultural Mission to the United States.
In 2013 Abeer moved to Saudi Arabia to serve as the Asst. Director of PR and Communications for the Al-Jazirah Corporation, and as brand ambassador for their ji-6 Innovations in Print roadshow with presentations and workshops across MENA, Europe, and Asia.
With a commitment to preserving and advancing Saudi Arabia’s Vision 2030, Abeer has worked at top PR and communications agencies throughout the GCC with multiple clients including Saudi Ministry of Sports; Special Olympics Saudi Arabia; Saudi Ministry of Education; Princess Nourah University; Coca-Cola International; FIFA World Cup; Saudi Real Estate Development Fund; British Council; Kimberly-Clark; Van Cleef & Arpels; Qiddiya Investment Fund; Saudi Heritage Preservation Society, and Misk Foundation.
Abeer joins Desert Rose Films with a life’s mission dedicated to words, noise, and pictures. Her passion for Saudi Arabia is shared with CEO, Nancy Paton and inspired a new children’s book series that honors the 13 regions of the Kingdom and the cultivation of Vision 2030. Abeer and Nancy both lead the Riyadh based venture, with Creative Director Rhea Carina Al Jaroudy